About Ignite
Based along the San Francisco/Silicon Valley corridor, Ignite PR has established a consistent track-record in helping unknown, high tech companies successfully launch into the marketplace, build a strong market presence, or grow to become formidable market leaders. Ignite works predominantly with fast-growing, technology-based startups that provide business or consumer-focused products, software and Internet-based services.

The agency can talk shop on the enterprise-level side as well. So whether its webware, middleware, or software, we know how to translate core business benefits to attract your target customers. We've helped companies with a global footprint demonstrate their leadership just as we've helped expand the presence of fledgling companies into emerging category leaders. Here's a few attributes that are a bit more telling about our agency:

Passionate
Ignite brings a determined, can-do attitude with an ample supply of passion and media- and blogger savvy know-how to help our clients rise above the noise and successfully support their marketing objectives. We enjoy championing great ideas, technology and products that make a difference and eagerly do so, making an impact not just around a launch, but on a continuing basis. We love what we do, and it shows.

Agile
We guide our clients to successfully navigate the circuitous waterways of PR. When client momentum hits an unexpected lull or delay, we work with our clients to find relevant avenues we can pursue to continue engaging key influencers in a meaningful way. When our clients hit an unexpected bump in the road, we make it a point to offer applicable solutions. When a reporter says no, we honor that decision but will likely look for another point of entry or return with something more compelling down the road. If a blogger passes, we'll respect their decision but look for future ways to engage with them. When an unexpected opportunity presents itself, you can expect us to exploit that with a fast break and provide complete follow-through. The bottom line is that we thrive at making things happen --- all the time.

Creative
Whether our clients are entering a saturated market space or breaking new ground with a cutting-edge technology or service, our ability to guide and help them articulate a relevant message for the target customer and overall market is one of our strong suits. In crowded or highly dynamic markets, our knack for identifying news angles, whether those are external market trends or internal to the company, gives our clients a distinct competitive advantage in company and product awareness. Ignite is nothing short of exceptional at engaging the right opinion leaders and successfully propelling our clients into the news forefront time and time again.

Experienced
With Ignite, you'll never find yourself on the receiving end of "the small fish in a big pond" treatment. Unlike many agencies that bring in big guns to win your business and then staff your account with junior-level, inexperienced staff, Ignite is comprised only of seasoned PR professionals. Each Ignite member has significant and highly relevant PR experience under their belt. This commitment to experienced staff translates to a much better recipe of success for our clients, for opinion leaders, and for us. We won't compromise on the skill set of the team that represents your business to the media.