OmnyPay
Carmen Hughes
OmnyPay is a mobile payments platform provider.
Objective: Launch OmnyPay and position it as an early innovator providing the first-of-its kind solution to solve the “last inch” of the mobile payments process.
Strategy: Leverage Ignite’s expertise and extensive contacts to launch and build market awareness for OmnyPay’s new product via ongoing dialogue with industry opinion leaders. Establish industry thought leadership through executive Q&As and contributed opinion pieces.
Results:
Leveraged client’s exhibitor presence onsite at influential industry conferences such as Money 20/20, FinTech SF and NRF.
Successfully launched new product, showcasing top retail customer, which garnered press coverage in key publications, including Digital Transactions, Mobile Payments Today, Total Retail, Equities, Consumer Reports, The Paypers, ComputerWorld, Let’s Talk Payments. For launch, Ignite secured a total of 15 pre- and post-briefings with key influencers such as Bloomberg Businessweek, 451 Research, eMarketer, Inc. Magazine and PYMNTS.
Secured a series of executive Q&A articles and an ongoing executive series of thought leadership pieces, with Ignite either creating the content based off of executive interviews, leveraging internal company white papers, or spotlighting executive expertise. Articles were published in influential outlets such as American Banker, Banking Tech, Digital Transactions, Inc. Magazine, Consumer Reports, The Green Sheet and Total Retail.
Developed and managed all of OmnyPay’s social media communications and channels.
Within first year of launching platform, OmnyPay secured some of the top brands testing or adopting their platform.