How a company communicates after a cyber attack will influence how they're judged by the public and portrayed by the media. Let's examine the ways you can approach your crisis communications.
Read More
A public apology can make all the difference to a brand's bruised reputation. Here are some tips to make sure your apology comes off as sincere:
Read More
Ignite PR often works with startups, many of which are new to telling their unique story. So, we asked a communication professor at San Francisco State University to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned.
Read More
“When should we start doing public relations?” is a question that we hear often at Ignite. The answer is not simple. But, here are a few things to review while making your decision.
Read More
Evaluating things that have gone awry is definitely worthwhile, but what can companies do to really shine with good PR? Corporate philanthropy is one activity that stands out and several businesses, both tech and non-tech, have done a great job over the last year with their approach to corporate giving.
Read More
Some of the biggest tech stories this year spawned from poor public relations. Let’s take a look back at some of this year’s biggest players in the tech community – and the PR Cherry Bombs they dropped.
Read More
Traditional public relations tactics don't cut it anymore. Let's explore how you can blend social media into your campaigns.
Read More
It's important for Marketing to communicate with their public relations teams about marketing activities that they are planning to participate in as early as possible.
Read More