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333 Gellert Boulevard #218
Daly City, CA, 94015
650-227-3280 #101
Ignite X is a recognized, integrated marketing agency in Silicon Valley that delivers content marketing, executive branding, and public relations services.
Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way.
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Ignite PR often works with startups, many of which are new to telling their unique story. So, we asked a communication professor at San Francisco State University to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned.
Read More“When should we start doing public relations?” is a question that we hear often at Ignite. The answer is not simple. But, here are a few things to review while making your decision.
Read MoreRecent events involving Google and the Susan G. Komen for the Cure Foundation have raised important reminders about embracing a core mission and what happens when an organization decides to stray away from it. Both Google and Susan G. Komen deviated from their core mission, and as details emerged and public debate intensified, both organizations were forced to confront the unanticipated fallout. Here's what went wrong:
Read MoreEvaluating things that have gone awry is definitely worthwhile, but what can companies do to really shine with good PR? Corporate philanthropy is one activity that stands out and several businesses, both tech and non-tech, have done a great job over the last year with their approach to corporate giving.
Read MoreThe last few months have been rough for Netflix. So why is everyone so upset?
Read MoreTraditional public relations tactics don't cut it anymore. Let's explore how you can blend social media into your campaigns.
Read MoreIn today’s age of transparency and real-time communication, why do so many small businesses still shy away from social media?
Read MoreShould startups & established companies invest in Marketing & PR amidst the ongoing recession? Which camp do you fall under? What about your competitors?
Read MoreIt's important for Marketing to communicate with their public relations teams about marketing activities that they are planning to participate in as early as possible.
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Building consumer-generated word-of-mouth is a great way for companies to enhance their overall PR efforts. We recently applauded Amazon for its smart PR move around its push for more crowdsourcing of user-generated product reviews. Amazon’s efforts paid off; the online retailer reported that the 2008 holiday season was its best ever. Nielsen Online reports more than 80% of online shoppers read consumer reviews, validating their use as an important research tool for online consumers. Whether researching online as a consumer or business user, positive customer testimonials will go a long way. Young tech startups that are looking to generate positive conversations around their own product or service need to bear in mind that it’s ultimately determined by the users’ experience. Get that right and meet the needs of your targeted audience and, then as Amazon is learning, leveraging consumer-generated reviews as part of your online marketing efforts could reap additional viral PR and growth for your product or service.