PR in the age of discernment
Carmen Hughes
Clients want responses their media outreach; and PR is trained to support this request. How can this be done in a way that respects everyone’s roles and competing interests? IgnitePR explains.
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Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way.
Filtering by Category: PR / Press relationship
Demystifying storytelling: how to tell your startup’s story
Carmen Hughes
Ignite PR often works with startups, many of which are new to telling their unique story. So, we asked a communication professor at San Francisco State University to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned.
Read MoreHow to know if your startup is ready for PR
Carmen Hughes
“When should we start doing public relations?” is a question that we hear often at Ignite. The answer is not simple. But, here are a few things to review while making your decision.
Read More5 PR cherry bombs of last year: what went wrong & what it teaches startup entrepreneurs, corporate executives and PR reps
Carmen Hughes
Some of the biggest tech stories this year spawned from poor public relations. Let’s take a look back at some of this year’s biggest players in the tech community – and the PR Cherry Bombs they dropped.
Read MoreHow to deal with unfavorable press coverage
Carmen Hughes
Is all press good press?
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