PR in the age of discernment
Carmen Hughes
Clients want responses their media outreach; and PR is trained to support this request. How can this be done in a way that respects everyone’s roles and competing interests? IgnitePR explains.
Read MoreBlog
Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way.
Filtering by Tag: startups
Demystifying storytelling: how to tell your startup’s story
Carmen Hughes
Ignite PR often works with startups, many of which are new to telling their unique story. So, we asked a communication professor at San Francisco State University to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned.
Read MoreHow to know if your startup is ready for PR
Carmen Hughes
“When should we start doing public relations?” is a question that we hear often at Ignite. The answer is not simple. But, here are a few things to review while making your decision.
Read MorePortland's tech scene Is taking root
Carmen Hughes
In this month’s issue of Fast Company, there is an interesting article highlighting why Portland, OR is fast becoming a tech startup hot spot. We’re not surprised as we've taken notice of this last summer. Wedged between Silicon Valley and Seattle, Portland is increasingly becoming a magnet for entrepreneurs to lay down roots and set up shop.
Read MoreNews alert: PR can help companies keep the lights on
Carmen Hughes
Should startups & established companies invest in Marketing & PR amidst the ongoing recession? Which camp do you fall under? What about your competitors?
Read MoreGreat tech startups will get gunding despite tougher market conditions
Carmen Hughes
We worked with San Francisco-based Syncplicity recently on their funding announcement. The timing for the startup was fortuitous because they managed to get their post-seed funding just before the market conditions and environment for tech startups became much more challenging. Syncplicity and their VC firm, True Ventures, have been sharing their perspective related to the funding environment and tech start-ups. Here are a few postings that we wanted to highlight that touch up some of the notable points of Syncplicity’s funding.
http://profy.com/2008/10/31/simplicity-still-viable-investment-syncplicity-gets-2-35-million/
http://www.thealarmclock.com/mt/archives/2008/10/cloud_computing.html
VentureWire’s Scott Denne’s piece captured that Synplicity found one of the biggest challenges in closing the round was that most venture capital firms wanted to put in more money than the company was willing to take. Since Syncplicity runs largely on hosted infrastructure, like many Web 2.0 start-ups, its capital needs were out of sync with the amounts that larger venture firms look to put to work over the life of a company.
VentureBeat’s Matt Marshall just did a post related to the current VC model and startup environment that elicited insightful, provocative comments from readers as well.
http://venturebeat.com/2008/11/12/the-vc-model-is-broken/