PR in the age of discernment
Carmen Hughes
Clients want responses their media outreach; and PR is trained to support this request. How can this be done in a way that respects everyone’s roles and competing interests? IgnitePR explains.
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Ignite X specializes in helping technology startups grow their market visibility and brand. We bring expertise, connections and tenacity to helping brands break through the noise. Here are some of the things we've learned along the way.
PR tip: How to manage a communications crisis
Carmen Hughes
How a company communicates after a cyber attack will influence how they're judged by the public and portrayed by the media. Let's examine the ways you can approach your crisis communications.
Read MoreThe fine line between “getting” a news story and protecting privacy
Carmen Hughes
Explore important questions about the boundaries and ethics of journalistic freedom with us.
Read MoreThe art of the public apology
Carmen Hughes
A public apology can make all the difference to a brand's bruised reputation. Here are some tips to make sure your apology comes off as sincere:
Read MoreStockholders or Stakeholders: a look at 2 different management styles
Carmen Hughes
We watched Aol's CEO take a few public stumbles the other day and learned a lot. Here are some important lessons that all executives can take away from Tim's public tumbles.
Read MoreDemystifying storytelling: how to tell your startup’s story
Carmen Hughes
Ignite PR often works with startups, many of which are new to telling their unique story. So, we asked a communication professor at San Francisco State University to talk to us about how a startup can improve verbal expressions of its story. Here's what we learned.
Read MoreHow to know if your startup is ready for PR
Carmen Hughes
“When should we start doing public relations?” is a question that we hear often at Ignite. The answer is not simple. But, here are a few things to review while making your decision.
Read MoreFallout: what happens when companies deviate from their core mission
Carmen Hughes
Recent events involving Google and the Susan G. Komen for the Cure Foundation have raised important reminders about embracing a core mission and what happens when an organization decides to stray away from it. Both Google and Susan G. Komen deviated from their core mission, and as details emerged and public debate intensified, both organizations were forced to confront the unanticipated fallout. Here's what went wrong:
Read MoreCorporate philanthropy: putting your money where your mouth is
Carmen Hughes
Evaluating things that have gone awry is definitely worthwhile, but what can companies do to really shine with good PR? Corporate philanthropy is one activity that stands out and several businesses, both tech and non-tech, have done a great job over the last year with their approach to corporate giving.
Read More5 PR cherry bombs of last year: what went wrong & what it teaches startup entrepreneurs, corporate executives and PR reps
Carmen Hughes
Some of the biggest tech stories this year spawned from poor public relations. Let’s take a look back at some of this year’s biggest players in the tech community – and the PR Cherry Bombs they dropped.
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